BASF Pest Control Solutions launches 2011 TV Campaign

BASF launches Termidor® infomercials and TV campaign for 2011

BASF Pest Control Solutions together with Channel 7 are currently running a series of Termidor® infomercials on The Morning Show combined with a sequence of television commercials for both termite and ant control.

Throughout the infomercial segment special guest Dr. Bob Davis informs viewers about the property damage threat posed by termites and the importance of a Termidor preventative treatment. It also covers Termidor as the ultimate ant control agent and advises against DIY treatments.

During the 4 minute piece, viewers are advised to call the Termidor Hotline for further information and request a free Termidor info pack. The info pack contains brochures and a Termidor homeowners DVD.

Stewart Paterson, Commercial Manager for BASF Pest Control Solutions said “We are pleased to continue our commitment to the pest control industry, once again in 2011 by advocating the services of a professional pest manager for termite and ant control through mass media advertising.”

After the first set of infomercials aired for 2011 the phones where inundated with calls, so keep an eye out for our TV campaign on Channel 7” he said.

To view the Termidor infomercial & television ads click here